Run a Facebook Campaign

This is part two of the social advertising project. In this project you will report on and evaluate your Facebook advertising campaign. Once your campaign setup has been approved by Udacity, it’s time to run your campaign. Since you have scheduled a start date in the future, Facebook will automatically run your campaign when the start date has arrived. Check your account regularly to make sure your campaign is live and working.

During the three to five days while your campaign runs you will want to log into Facebook, check your results. Feel free to make changes to your existing ad set or ads, keeping in mind what you learned about optimization and testing. If you do make any changes, document them so can refer back to them in your analysis. Please keep in mind that your total spend can’t exceed $100 and the campaign duration is limited to five days.

Now that you've run your campaign, it's time to report on your results. To report on your results you will need to take a screenshot of the results your Campaign in Facebook Ads Manager.

Follow these steps:

1. Go to the Facebook Ads Manager

2. From the dropdown menu top left hand of the screen click on DMND Udacity Account #: 11924….

You can find your campaign by scrolling through the list of campaigns and looking for your Student ID or doing a Search.

1. To Search for your campaign click on the triangle next to the Search on the upper right side of the screen
2. Select Campaign Name from the Search By dropdown menu
3. Type your Student ID in the space provided

Narrow Your View

1. Next to Campaign in the upper lefthand corner of the screen you should find your Student ID (If this is not the case click on back and follow the previous instructions)
2. Click on the Last 30 day in the upper left hand corner and select the appropriate range either from the dropdown menu or from the calendar
3. Click on Update to set the date range view

Capturing your Campaign Results

Campaign Data

To ensure that you have all of the screenshots and data you need to evaluate your campaign click on each of the following and grab a screenshot:

1. Performance, Demographics, and Placement
2. After you’ve captured this information at the Campaign level, click on the Ad Set

Ad Set Data

Next, close the performance window by clicking the top arrow above the graph icon. Select the Ad Sets tab. Click on your Ad Set and select the graph tool to see your ad set performance. Select the following views and grab screenshots of each:

1. Performance (Default view)
2. Delivery
3. Engagement

These are the minimum reports you’ll need for your project. Please feel free to gather additional data from Ads Manager.